I was reading a story last night about the existing and projected alterations that are taking place to the search engine Google and how it will be altering. The fact is that Google’s method of producing search results on no account sits still. It changes on a regular basis to keep ahead of self confessed search engine experts trying to force their sites higher up the lists. So what do people believe is in store in the recent amendments?
What was exciting was that this report described that Google would make amendments at the beginning of January and for the duration of the middle of January, followed by some towards he end of the month or into February. Why is this attention-grabbing? Well at the start of the month one of my own fiscal websites jumped from page five of Google to second spot on the first page. It stayed at that place for exactly two weeks before returning to page five. I had done nothing much in that time to cause that rapid promotion and then the subsequent demotion, so I guessed there was a Google change afoot someplace that had caused it.
What will happen in the projected third change I cannot presume. I know what I would like to happen though!
So what is it projected that Google will be doing differently this year over prior years? Well services such as Twitter are rising at a huge rate. Users of these services have access to a wealth of micro blogging as it is known – small snippets of information. If something takes place, it can be all around the Twitter service in no time. Want to research it? Look and see what other people are saying with reference to it on Twitter. Some are bound to have linked into more useful news reports and it is these very useful additional links that people are more likely to advance onto their own friends, retweets as they are known.
This means that a different service could be opposing in opposition to all of the search engines for a slice of the action on certain searches. So what is Google’s possible likely response? Surely it would be to jump in and join the fun? In any case, if you can’t beat them, join them? Google is expected to start trawling services such as Twitter a lot more regularly than it has been.
This will mean giving higher page rank to services such as Twitter, after all, regularity of visits to given websites and their page rank go hand in hand. Low page rank pages are visited on the odd occasion, high page rank pages daily.
And the answer to the success of Twitter looks like in the future Google might just be coming to Twitter more often. Maybe even gathering Tweets in real time. Sounds daft? No, using the so called ping service search engines can be notified when a new blog post is available and can then pick up that post very quickly, within hours I have seen in the past. So why not Twitter?
It would indicate a whole load of data assembly for the search engine, but that is what Google likes – collecting data. So what does this suggest for those of us who have businesses and livelihoods that depend on Twitter? We’ll look at that in the next part!
You can discover more of Keith’s marketing tips on his business blog, or discover out more on the subject of his website design Southport products.
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